flaregames to invest €20m over next 18 months into new game incubator initiative
Thursday, February 23, 2017 — Mobile gaming publisher flaregames has today announced a new incubator initiative, a program which it will invest €20m into over the next 18 months. Titled the Flare Accelerator, the Karlsruhe based company will devote its full range of publishing expertise to emerging F2P mobile game developers with a new engagement model tailored to mid and late stage productions. From launch, the €20m investment will support the development of games signed up for the program, with significant marketing budgets in addition to this figure.
The core aim of Flare Accelerator is to help developers to validate their game’s business case quickly. Then, with its portfolio of already live and in production games, flaregames can leverage its growing knowledge-base to unlock each Accelerator game’s long-term potential. Flare Accelerator is part of a flaregames company strategy to shift more heavily towards product validation processes, welcome even more world-class talent into its publishing stable and most importantly – ship more awesome F2P mobile games.
The Flare Accelerator program kicks off in March 2017, with flaregames encouraging interested developers to reach out next week at GDC 2017. Moving forward, flaregames will be on the lookout to sign more developers throughout the course of 2017 and beyond.
“The huge abundance of product opportunities in mobile has created a buyer’s market for publishers and put developers at a disadvantage,” said Fraser MacInnes, flaregames Head of Portfolio Management, “The Flare Accelerator will create a new engagement model that tilts the odds back in the developer’s favour. By helping developers validate their game’s business case viability as quickly as possible, as well as identifying problem areas early on, we enable developers to concentrate on what developers do best – making fun, captivating experiences. Meanwhile, we as flaregames continue to follow our core objective of building up a family of world-class developers.”
During GDC 2017 (San Francisco – 27th February-3rd March), flaregames representatives including Fraser MacInnes will be available for interview. To request an interview, please contact flaregames PR at [email protected].